NEW YORK — Facebook, in its struggle to gain more traction and revenue, is unveiling its pay-for-message system on the popular social networking site. Facebook is calling this initiative an “extreme price points” system in order to let users pay to have their messages seen by people who are not their friends.
The tech blog Mashable reported early last Friday that some users trying to message Zuckerberg are offered the option to pay $100 to ensure that their missive reaches the Facebook CEO’s inbox. Without paying, the message would likely end up in Zuckerberg’s “other” message folder, an oft-overlooked purgatory between the spam folder and the inbox.
Facebook says it’s testing the “extreme” prices to “see what works to filter spam. The company is also testing a service that lets people pay $1 per message to route communications to non-friends’ inboxes.
Zuckerberg has more than 16 million followers on the site.
However, most people are worried that this will lead to more spam mail, but that is yet to be seen.